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August 02.2025
3 Minutes Read

Why Engaging Dental Brokers is Essential in Today’s Practice Sales

Understanding dental practice sales in a dynamic cityscape.



The Irreplaceable Role of Dental Brokers in Today's Marketplace

The landscape of dental practice sales is evolving, especially as corporate entities amplify their presence in the sector. Amidst this change, the role of dental brokers remains crucial, serving as mediators who not only facilitate transactions but also ensure a smooth transition for both buyers and sellers. This perspective is underscored by Dr. Gary Boyajian, a seasoned broker with over 15 years of experience facilitating dental practice transitions across the nation.

Beyond a Simple Transaction: Understanding Practice Sales

One of the primary misconceptions surrounding the sale of dental practices is that it operates similarly to selling a commodity like a used car. In reality, it is a complex transition involving the transfer of goodwill, patient relationships, and staff culture. Brokers conduct comprehensive pre-screening of potential buyers, evaluating their financial readiness, managerial acumen, and compatibility with the practice philosophy. This ensures that the process is not just about the financial transaction but includes a deeper understanding of the practice's essence.

The Cost-Benefit Analysis of Broker Fees

Brokers typically charge a fee ranging between 8% to 10% of the sale price, which can initially seem steep. However, their expertise usually results in higher net proceeds for the seller than if they were to handle the sale independently. Dr. Boyajian notes that the strategic pricing and negotiation skills that brokers bring to the table often outweigh the perceived savings from not engaging a broker, leading to better financial outcomes for the seller.

The Importance of Serious Buyer Vetting

In today's digital age, many sellers may think they can find a buyer through social media or online classifieds. However, this approach frequently leads to inquiries from unqualified prospects or competitors rather than serious buyers. Brokers maintain databases of vetted buyers—dentists who possess adequate financing and a genuine interest in the practice. Furthermore, they proactively market on both local and national levels, providing access to a wider array of potential buyers.

CPAs vs. Brokers: Complementary Yet Distinct Roles

While CPAs and attorneys play essential roles in the transaction process, they do not replace the strategic position of brokers. A CPA may assess the worth of a practice, but only a broker can gauge what the market will bear. Their insights help in structuring a deal that recognizes the hidden value within a practice, a skill that is vital in maximizing the seller’s profits.

Emotional Intelligence in Negotiations

Selling a dental practice is an emotionally charged experience, often clouding judgment regarding the true value of the practice. Brokers provide an objective and neutral perspective, helping sellers confront their emotional biases, thus preserving both the legacy of the practice and achieving favorable financial outcomes. This emotional safeguarding can significantly influence the sale's success.

Final Thoughts: Why Engaging a Broker is Vital

As corporate entities and dental service organizations (DSOs) continue to reshape the dental landscape, the expertise and nuanced understanding that dental brokers provide become increasingly valuable. They are not simply facilitators of transactions but are essential allies in the journey of transitioning a practice toward a future of success and sustainability.

Take Action: Assess Your Practice's Needs

If you're considering selling your dental practice, it’s crucial to evaluate the impact of engaging a broker. Their experience and unique insights are invaluable in navigating this complex process, proving that sometimes, the investment in expertise offers the greatest return. Don’t hesitate to reach out to a dental broker today to discuss your practice’s potential.



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